High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
The old email marketing strategy of batch and blast or spray and pray is no longer effective. Go beyond the high-level demographics of SIC/NAICS codes and company size. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. All Rights Reserved.
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