Remove 2008 Remove Blast Campaigns Remove Media Plans Remove SIC
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Go beyond the high-level demographics of SIC/NAICS codes and company size. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. All Rights Reserved.