Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. billion in 2007). Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.
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