2007 Banners CTR Doubleclick 
Digilant
OCTOBER 4, 2023
A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007).
Digilant
JANUARY 12, 2021
To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007). . And for the next few years, digital advertising mirrored this simple and straightforward process.
Expert insights. Personalized for you.
59 
Let's personalize your content