Sat.Jun 20, 2009 - Fri.Jun 26, 2009

The Effective Marketer

because you can't beat free marketing training

The Effective Marketer

this is the second post finalizing the review of the inbound marketing university program from hubspot. here i talk about the final 5 classes. if you haven't done already, check out the review of the first 5 presentations

inbound marketing training for free

The Effective Marketer

last week i attended the inbound marketing university, a free online program put together by hubspot featuring talented well known professionals on blogging, seo, social media, lead nurturing, email marketing, landing pages

SEO 2

Trending Sources

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

Paper 39

Inbound lead nurturing presentation

B2B Lead Generation Blog

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. You can check out all the other classes or register at: [link

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs

ViewPoint

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

Marketing strategy & social media: Some rationality, PLEASE!

grow - Practical Marketing Solutions

I LOVE marketing and tend to think in marketing terms all the time, which is problematic in a romantic relationship. Me (at baseball game): Look at that billboard for hotdogs in right field. If it asked you to Tweet, could we all be tweeting to each other during the ballgame?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How do you handle a crowd of followers?

grow - Practical Marketing Solutions

My article on "Why do I need 10,000 followers" seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour!

The REAL math behind your followers, Mr.Twitter Bigshot!

grow - Practical Marketing Solutions

Photo credit: This is an ACTUAL photo of the species Twitterus Poppycockus appearing at a social media forum last week. I attended a webcast featuring a famous consultant and blogger (Let's call him Twitter King) who mentioned that he had could exert influence over his 80,000 Twitter followers.

A Primer on Lead Nurturing

grow - Practical Marketing Solutions

I'm pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer ( [link] ) specializing in creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies.

Why do I need 10,000 followers?

grow - Practical Marketing Solutions

Photo credit: I don't know. Probably some porn site. This is an actual Twitter follower of the guy mentioned in the article. If this is a picture of you and you're not in the porn industry, I apologize. I was just trying to make a point. Now go put on a tee shirt.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

To be successful with social media marketing, we are going to have to become social media guinea pigs. We are accustomed to creating programs and campaigns and then standing back and observing them. Social media will demand involvement that is much more personal. That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not).

ROI 2

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable.

Inbound Marketing & Marketing Automation

LeadSloth

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high.

SEO 2

My Top Take-Away From MarketingProfs b2b Forum

Smashmouth Marketing

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments

Moving Marketing Leads to Sales Pipeline best practices data

B2B Lead Generation Blog

A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. MarketingSherpa just published a chart that shows which best practices are marketers NOT using to effectively manage their marketing-to-sales pipeline process. Check it out. The one that stands to me is the last one, "have a process for handing leads back to marketing" when they are not sales ready. We call that lead reengagement and it's a form of lead nurturing.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Finding and Connecting with Bloggers - 30+ Resources

Aggregage

A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. In Learning, Extended Brain and Topic Hubs , I discussed my experience in launching Speaking Pro Central. I realized that I should know a lot more about professional speaking and thought that it would make sense to create a Topic Hub that around professional speaking to help my own speaking services.

absatzkraft GmbH | Liefert Kraftstoff für den Vertrieb

delicious b2bmarketing

Start Marketing 2.0 Services 2.0 Unternehmen Startseite Marketing Automation as a Service Neukundenakquise, Bestandskundenpflege und Kundenrück- gewinnung als Dienstleistungspaket. Kampagnen zur Gewinnung von Neukunden Schnell umsetzbare Maßnahmen zur Generierung von Leads.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic.

Social Networking or Social Notworking?

WebMarketCentral

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Importance of Advertising during uncertain economic times

delicious b2bmarketing

economy b2bmarketing

Who should you target with B2B social media activities

Wondering Out Loud

In my last post I wrote about setting the proper expectations for your social media efforts. Today, I want to touch on the “who” piece of the equation. It’s axiomatic, but I’m going to point out the obvious: who you target with your efforts is critical to meeting the objective you set. I’ve seen companies derail their social media strategies because they get hypnotized by the shiny new object that is the latest and greatest social media tool.

OneRiot.com - b2b marketing

delicious b2bmarketing

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi. Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the.

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.