Top B2B Marketing Zone Purchase Intent CPA Content for May, 2019

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

May, 2019

purchase-intent-cpa

Steps to Success with Your B2B Paid Search Campaigns

The Lead Agency

MAY 12, 2019

Another important consideration for B2B paid search campaigns, is that you’re likely to see less direct conversions as B2B products and services typically are not bought and sold online, so you can’t see direct purchases or e-commerce sales. But, with keyword targeting, you’re not targeting the potential customers, but rather the keywords.

Paid Search Agency

Paid Search Agency Cost per Acquisition Campaigns B2B

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

MAY 8, 2019

Say, for example, you’re allotted a $5,000 monthly PPC budget with the goal of keeping your cost-per-acquisition (CPA) below $20. This could end up attracting less qualified traffic, increasing your CPA in the process. To fix this, you could include more (less relevant) keywords in your campaign targeting.

SEM

SEM Cost Per Click Budget Programs Adwords

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

May, 2019

Steps to Success with Your B2B Paid Search Campaigns

How to Avoid Underspending and Overspending Your SEM Budget

Webinars

Stay Connected