Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business. And only 12% plan to add email staff.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

The Point

JANUARY 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Engagio

JANUARY 19, 2021

Think about how you go about prioritizing and segmenting accounts. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

API 97

API Advertising Benchmark Marketing Management Analysis 97

BenchmarkONE

JANUARY 19, 2021

When March hit, companies had to throw their original sales plans out the window and quickly figure out a way to adapt to the unexpected disruption COVID-19 presented. Put Sales and Marketing Automation to Work. First up in your new pipeline: a plan for incorporating sales and marketing automation , if you haven’t already. .

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Budget Programs 55

DealSignal

JANUARY 19, 2021

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. Here’s how to keep your pipeline full when you aren’t getting the support you need from marketing. When they’re not delivering enough pipeline, you’ve got to pick up some of that slack.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64