B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52