Customer Experience Matrix

FEBRUARY 26, 2009

But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2009

Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. In the new interface, track routes are objects within the contact stream, and can be opened to edit the decision rules that determine where the lead moves next.

Vtrenz 120

Vtrenz Campaigns Work Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2009

But it just doesn’t work that way. Of course, this means you have to know what those details are, which in turn requires still more preliminary work. The good news here is you’ll need to lay out those programs anyway once you start using the system, so this is just a matter of time-shifting the work rather than adding it.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120