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23 questions to ask identity resolution vendors during a demo

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. What match rate can we expect, given our vertical market and database size? Do you have other clients in our vertical? Narrow your list down to those vendors that meet your criteria. Does the platform support first-party data onboarding?

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Questions to ask about conversion optimization platforms

Martech

Finally, decide whether or not you need to engage in a formal RFI/RFP process. Do you have other clients in our vertical? Submit a list of the requirements you’ve identified to each potential partner and set a timeframe for them to reply. This is an individual preference. Can we pick up the phone to report problems?

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24 questions to ask identity resolution vendors during a demo

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. What match rate can we expect, given our vertical market and database size? Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Make a list of the vendors that meet your criteria.