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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

In this post we’ll focus on optimizing response rates. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Why Email Testing? Your goal is Brand ROI. read more.

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Trends & Insights Around Customer Success from INBOUND 2021

SmartBug Media

See sample scripts for how to handle. It’s quick and results in a high response rate (If you don’t have a high response rate, then that’s telling too). Increasing WOM. Depends on how the roles are structured. 4-8 clients is a good starting point. Overpromised and under-delivered -- now what? Very difficult.

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