Biznology

JULY 31, 2015

It is well accepted that senior executives expect that you will have done some research on their company that includes, but is not limited to, visiting their website. It also allows time for the research recommended in #1 above. The first level targeting matrix is industry code (SIC or NAICS) and company size.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

Recent studies by a number of firms, including Exhibit Surveys and Center for Exhibition Industry Research (CEIR), identify lead generation at 80-85% as the reason that companies exhibit at trade shows. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. Know Who You’re Calling.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40