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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Here are some useful account-based marketing strategies your SMB sales and marketing teams can start using now. Account-based marketing tools that focus on digital ads, like Terminus , take this a step further.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Learn more here.

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16 marketing automation platforms your organization should consider

Martech

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Can be used to schedule emails and follow-ups from within the user’s inbox. Product overview.