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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. Biggest Obstacles to Marketing Automation Success.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. Establish goals and KPIs.

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Scaling every stage of your ABM Program with Insight

Business Brainz

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. It is reported that 63% of purchases now have more than four people involved compared to 2017 where 47% were involved. Because of this, the need to align sales and marketing is even more.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people. Customers expect it.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people. Customers expect it.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people. Customers expect it.