Avoid the Carnival Barker Approach to Publicity
Marketing Craftmanship
MARCH 16, 2012
To maintain top-of-mind awareness with your target audiences, and to benefit from the media’s 3 rd party endorsement of your business, you must take steps (in a manner that’s not overly self-serving) to see that whatever publicity you generate is directly applied to remind people of who you are and why they should do business with you.
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