Pricing, RFP and SWOT - B2B Marketing Zone

Real Story on MarTech: Most important vendor selection tips

Martech

FEBRUARY 21, 2022

In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset. Adopt and modify a “SWOT”-based decision analysis to fit your culture. Price and contract negotiations are an iterative process that you should start as early as possible.

Vendors

Vendors Tips Allocation SWOT

The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

OCTOBER 26, 2015

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. but more on that later.

Paid Search Agency

Paid Search Agency SWOT Advertising Agencies Brand Identity

B2B Marketing Zone

Real Story on MarTech: Most important vendor selection tips

The Marketer's Guide to Developing a Strong Corporate and Brand Identity

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