Remove Pricing Remove Resources Remove RFP Remove SWOT
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Real Story on MarTech: Most important vendor selection tips

Martech

Take a candid measure of your internal abilities and resources, and gauge your organization’s appetite for risk as well as cutting-edge methodologies: know thyself before trying to change. In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset.

Vendors 96
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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. but more on that later.