Remove journeys
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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Do you know who is in there, why and what their profile is? Failing to include Decision Making Another common trap to avoid is setting up your personas purely based on a profile or description of the buyer, not including any insights about how they make their decisions. Do you know why your current clients buy from you?

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. Match these to the SEO trends you are seeing on your various online properties—your company website, your blog, social media profile pages, etc. It is a journey.