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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

You can use your customer profiles in your outreach and marketing efforts. Free samples. Free events, classes, and workshops. Using the resulting personas will yield more targeted sales, reduced marketing costs, thoughtful product decisions, and improved alignment across your organization. Work across channels.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

Fixed Cost MDF Program : A Manufacturer will give one of their customers $8000 dollars per quarter for marketing; this is not measured against POS performance. This is measured against POS performance. Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above.