ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

KoMarketing Associates

JANUARY 26, 2016

So, as it turns out, we still have work to do. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Align Social with Sales & Marketing. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. Enterprises that want more capabilities will almost always have to contact sales teams for pricing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52