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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

In my opinion, smart brands should run from antiquated paid solutions and embrace owned media. billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware. Today, a clever ad is no longer enough to stir up consumer interest in a brand. billion in invalid traffic.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Research & Analysis.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Newsletters |. Research & Analysis. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery. Energy Efficiency. Space Management.