article thumbnail

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. John Legend charming a room full of marketers.

article thumbnail

4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. By now, most marketers have realized that video isn’t a passing fad.

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

The Effects of Natural Language Processing (NLP) on Digital Marketing. With each year, AI is making the process of finding the right influencers to partner with easier and faster. Determining influencer performance with NLP (Natural Language Processing). One exciting example of AI in practice is chatbots (more on that later).