Vidyard
APRIL 17, 2015
Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.
Convince & Convert
JUNE 25, 2014
Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
DECEMBER 23, 2010
Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.
Vidyard
MAY 9, 2013
Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Dips in the data tells us when the audience has decided to stop watching our video and move on.
Vidyard
JANUARY 19, 2015
One of the reasons video is so powerful is based on scientific fact – the human brain processes visual data 60,000 times faster than text, so using video to convey complex ideas is a no-brainer. Are You Explaining A Complex Topic? Pun intended. This is especially powerful for video infographics. Do you want to hyper target your message?
Webbiquity
FEBRUARY 23, 2012
Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He walks through the migration process, including helpful screenshots to illustrate each step. ” She then steps through the process of how to create one.
Convince & Convert
MARCH 6, 2012
Jay: That’s always what they want to see in the proposal process. I really enjoyed exploring that part of the book, because what makes it so fascinating is that what I’ve found out through the academic part of the research was that humans have this insanely deep innate process to return a favor. This is completely new.
Expert insights. Personalized for you.
51 
Let's personalize your content