Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. As such, marketers need to look into applications that can support multi-channel relationships with customers. Click Distribution: Rand has some truly great stats around this.
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