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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. As such, marketers need to look into applications that can support multi-channel relationships with customers. Click Distribution: Rand has some truly great stats around this.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Sales enablement means continually increasing efficiency of your sales ecosystem through the use of strategies, tools and process. And in these last three words, I’m going to touch on the next slide about strategy tools and concepts, I’ll explain that. It’s a really good tool to use between your sales and marketing teams.