Remove Multi-Channel Remove Privacy Protection Remove ROAS
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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Historically, marketing success has often been channel-centric in its measurement.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. Mail Privacy Protection (MPP) has made sure of that. A/B Testing vs. Split Testing.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. Mail Privacy Protection (MPP) has made sure of that. A/B Testing vs. Split Testing.