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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. This guide will get you started.

Buy 100
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Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. Author: Fab Capodicasa Every business is different.

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Call Center Phone Systems: Everything You Need to Know

Single Grain

A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Call centers are built to handle a high volume of phone calls, customer service, telemarketing, telesales, and collection functions. It may be time to upgrade your contact center. Image source. Pricing Options.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

It requires the customer to find you, engage with your content, and opt into your funnel. It’s a nice belief. It even makes sense. The problem is, only half of them said they actually see a significantly higher ROI. Sure, your new implementation might show a marginal 5-10% increase in ROI. But what about 50%, 100%, and 200%? Only 0.75%?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. See White Hat SEO.