Customer Experience Matrix

JANUARY 17, 2009

A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. leads, promotions, responses, orders: these are the traditional data sources used in most marketing systems. Best practice marketers test new channels aggressively to find out what works and how they can best be used.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Convert

APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52