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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

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B2B prospecting data just keeps getting better

Biznology

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Company SWOT analysis (OneSource). Employees who use mobile technology (Harte-Hanks).