ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Value in all elements of the media mix and all departments in the organisation.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Single Grain

SEPTEMBER 16, 2022

” This means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Core Layers of Innovation. The emergence of web 2.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29