Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.

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Convince & Convert

JULY 14, 2010

.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. That means: a. Do you agree? That means: a.

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Convince & Convert

SEPTEMBER 20, 2010

1st: [link] Now: [link to post] – Posted using Chat Catcher [link] abneedles (Adam Needles) Twitter Comment Growing body of data proves social media efficacy in #B2B marketing. – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar.

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