Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? The variation may come in how social media is used, not which social media are used.
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