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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. WOMM Always Takes Home The Gold.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. A Bold Marketing Claim To get a more in depth look at advocate marketing, I talked to Mark Organ, Founder of Influitive. Who are the Right People?