ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. So, as it turns out, we still have work to do. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. How do you make better marketing decisions?

Social Media 96

Social Media Media B2B Tips 96