multivariate regression 
Hubspot
DECEMBER 13, 2019
Marketing Mix Modeling. Marketing (or media) mix modeling takes a very difficult approach than MTA. Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.
Adobe Experience Cloud Blog
MARCH 14, 2013
The outcome metric (what you measure) can be anything: revenue, profit, leads, search traffic, conversion rates, average selling price, etc. – Should you want to test multiple campaigns at one time, you can also use multivariate testing methodologies. Full Market Mix Modeling. Possible factors include: Pricing.
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