Marketing Budget Creation Online Lead Generation Sales Management Web 2.0 
Marketing Insider Group
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. I will say it here: every B2B marketer should know how to do this.
The Effective Marketer
APRIL 29, 2009
I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.
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