B2B Marketing Analytics
JUNE 28, 2020
SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. What is our win rate for all marketing engagements? How long it takes an MQL to convert to an opportunity?
B2B Marketing Analytics
JUNE 28, 2020
SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. What is our win rate for all marketing engagements? How long it takes an MQL to convert to an opportunity?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Analytics
JUNE 28, 2020
SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc. What is our win rate for all marketing engagements? How long it takes an MQL to convert to an opportunity?
Industrial Marketing Today
MAY 11, 2010
A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.
Exo B2B
APRIL 5, 2018
Marketing and sales work together to satisfy the prospect’s questions. SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. Marketing stands back; it’s all up to the sales team now. Lead Generation: What strategies and tactics are being used to attract prospects to us?
Expert insights. Personalized for you.
59 
Let's personalize your content