Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. These 5 KPIs along with the ability to slice the data for these KPIs across the dimensions like regions, campaigns, tactics, account segments, etc.
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