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51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Strategies like marketing automation ensure that each lead’s potential is fully explored. Marketing automation allows you to segment your leads, score them, and set them up for personalised follow-up campaigns based on the extra information you’ve learned about them.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

This allows for the ability to perform more precise attribution analysis and modeling, including the ability to remove baseline effects on revenue before performing attribution analysis to more accurately measure how marketing and sales tactics affect performance.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental!

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Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

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Mastering B2B Lead Generation: Website Form Tactics for High-Quality Leads

The Lead Agency

Strategies like marketing automation ensure that each lead’s potential is fully explored. Marketing automation allows you to segment your leads, score them, and set them up for personalised follow-up campaigns based on the extra information you’ve learned about them.