Televerde

OCTOBER 30, 2019

Leads developed through employee social marketing convert 7X more frequently than other leads. Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). Bazaar Voice, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84