switch-crm Marketing Automation Response Rate Sales Cycle Top of Funnel 
Terminus
OCTOBER 29, 2021
A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. Why Use Account-Based Marketing? Because ABM is just a part of your go-to-market strategy. Why is this a misconception?
Rollworks
JUNE 3, 2018
But first, let’s take a look at the main problems with traditional marketing and how ABM aims to solve them. Account-based marketing is a new type of funnel. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging.
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