Kabbage

NOVEMBER 29, 2016

Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year. reported being confident.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. For many years marketers were limited to direct mail and events for lead generation. Integrate everything you do.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Marketing automation enables you to optimize your email strategy and send the right content to the right audience at the right time. MAPs will also allow you to better calculate ROI for your social content.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40