Exo B2B

APRIL 5, 2018

Are there any service agreements (SLAs) between these departments? In short, is your entire organization, not just the after-sales service, customer-centric? Beyond diplomas and skills, is a constant and open communication encouraged and practiced? Marketing and sales work together to satisfy the prospect’s questions.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Product MQL 40

PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic.

Lead Nurturing 59

Lead Nurturing Lead Ranking Marketing Qualified Leads B2B Marketing 59

PathFactory

APRIL 20, 2021

B2B buyers are accessing more content than ever before, and have come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. It looked something like this: TOFU content for pre-MQL. MOFU content for MQL-SQL. BOFU content for SQO. What does this all mean?

B2B Marketing 105

B2B Marketing Ad Building Lead Ranking Marketing Qualified Leads 105