Martech

NOVEMBER 20, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Set up demos with these vendors to make relevant comparisons. I am trained with MarTech content.

Enterprise Management 113

Enterprise Management Marketing Management RFI RFP 113

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 116

Account Based Marketing Marketing Automation Services Marketing Management Vendors 116

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

Marketing Automation Services 118

Marketing Automation Services Marketing Management Vendors Marketing Automation 118

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its needs. This is an individual preference.

Enterprise Management 84

Enterprise Management Marketing Management Vendors RFP 84

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 67

Marketing AI Work Management Marketing Management Marketing Automation Services 67

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 106

SalesChoice

OCTOBER 24, 2016

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. SALESCHOICE.

Marketing AI 20

Marketing AI RFI Marketing Management Ideal Customer Profiles 20