Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
But these artificial labels do not work because no matter what you are selling, you are selling to a person. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.
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