65 Tweetable Moments From The Corporate Social Media Summit New York
Marketing Insider Group
JUNE 23, 2011
Integrate across the 360 degrees of your marketing. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Tom Hoehn ( @tomhoehn ), Director of Interactive Marketing, Kodak. I totally agree: people do not segment themselves the way businesses segment the market. Monitor and learn.
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