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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

Integrate across the 360 degrees of your marketing. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Tom Hoehn ( @tomhoehn ), Director of Interactive Marketing, Kodak. I totally agree: people do not segment themselves the way businesses segment the market. Monitor and learn.

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Demystifying data driven advertising

Choozle

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms.