Convince & Convert

JULY 29, 2012

The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. They can then determine ROI based on redemption rates and over customary store sales and average ticket. The best way to do that is to define and measure specific customer behaviors.

Social Media 141

Social Media ROI Media Correlation 141

Optinmonster

FEBRUARY 26, 2020

The first of our PPC best practices is automation and it starts with well-defined processes. If you don’t have well-defined processes for the things that you do all the time (testing, bidding, reporting, etc.), your first step is to document those processes. Automation. Note: The Impr. Top)% metric replaces the Avg.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84