KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company.

Social Media 96

Social Media Media B2B Tips 96

Buzz Marketing for Technology

JUNE 27, 2008

Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for. cultural anthropology tools).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Jay: Do you find that as more and more people gravitate towards social media and start to use the tools and the shortcuts that we lose some of those soft skills, that we misplace those? What resources do you have available?

Curation 144

Curation Work Management Marketing Management Lock-In 144