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THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Lack of integration standards.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Variance = Most solutions have some form of this capability, but the scope and depth of the feature varies greatly across vendors, so check to make sure your vendor has what you need. No = Solutions in this category do not have this capability.

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B2B Marketing ROI

Online Marketing Institute

When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, Hidden links in noscript tags certainly fall into this category. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.