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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. Intro to Full Circle Campaign Attribution.

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend. Without integrated Intent data inside the CRM, B2B marketers often struggle with scattered data, impeding their ability to measure ABM program impact.

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Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

For more information, visit 6sense or follow us on LinkedIn and Twitter. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

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Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey

Full Circle Insights

The charts display touch count within the chosen time grouping, providing a clear and visual representation of digital and non-digital interactions that lead to an opportunity. Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

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Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. With tools to customize funnels to match the buyer journey and comprehensive conversion metrics, marketers can align with sales, diagnose process breakdowns and optimize operations.