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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ Jay Baer ] Marketers rated the quality of a word-of-mouth lead to be 4.28 What Is Word-of-Mouth Marketing? Writers Block ].

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Aside from keeping customers satisfied, WOM is generally out of your hands. Some marketers may ask if incentivizing advocates to talk about you leads to inauthentic posts. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. Authenticity?