Leads, WOM and WOMM - B2B Marketing Zone

30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ Jay Baer ] Marketers rated the quality of a word-of-mouth lead to be 4.28 What Is Word-of-Mouth Marketing? Writers Block ].

Word of Mouth

Word of Mouth Statistics WOM Paid Search Agency

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

JULY 2, 2014

Aside from keeping customers satisfied, WOM is generally out of your hands. Some marketers may ask if incentivizing advocates to talk about you leads to inauthentic posts. However, implementing an advocate marketing program gives marketers a little more control over their program when executed well. Authenticity?

Brand Identity

Brand Identity Branding WOMM WOM

B2B Marketing Zone

30+ Word-of-Mouth Marketing Statistics You Must Know

Are You Harnessing The Power of Brand Advocates?

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